Unleash the Beauty of Nature: Discover the Floral Moss Frame Experience in London

June 1, 2023

The Royal Horticultural Society is the UK's leading gardening charity, inspiring everyone to grow. Founded in 1804, with more than half a million members to date, the RHS plays a ferntastic role in promoting the benefits of the great outdoors. Each year, thousands of green-fingered enthusiasts flock to the RHS Chelsea Flower Show, the most prestigious in the world, for a chance to discover what’s in bloom.

The Brief:

At Leafage, we believe in the power of reconnecting with nature and bringing its beauty into our everyday lives. That's why we are thrilled to introduce our latest workshop sensation, the Floral Moss Frame! Imagine creating stunning living artwork with the vibrant hues of moss, adding a touch of greenery and tranquillity to any space. It is a feast for the eyes and requires zero maintenance, making it the perfect nature-inspired experience for busy urban dwellers. Get ready to embark on a mossy adventure with us and discover the unsung hero of the plant kingdom!

The Solution:

Our team at Leafage loves creating a unique nature-inspired experience that combines entertainment, education, and hands-on experiences. When the RHS Chelsea Flower Show Lates approached us once again with the desire to host an engaging workshop alongside their vibrant event, we were thrilled to present them with the perfect solution: the Floral Moss Frame workshop. Here's how we brought this exciting experience to life:

Bespoke Workshop: We designed a 15-minute hands-on workshop tailored to the event's outdoor setting, ensuring that guests could participate effortlessly amidst the bustling atmosphere.
Drop-in Style: With hundreds of guests expected, we created a drop-in style activity that accommodated everyone. Attendees could join in at their convenience, allowing them to explore other attractions while eagerly awaiting their turn to create their own Floral Moss Frame.
Informative and Informal Sessions: We conducted four sessions throughout the event, led by our interactive hosts. The workshop revolved around the RHS 2022 theme, Trees + The Outdoors, providing guests with bite-sized education about the significance of moss in the ecosystem.
Upskilling Guests: Our aim was to leave participants feeling empowered and knowledgeable about moss and its benefits. By offering valuable insights during the workshop, we ensured that attendees left with a newfound appreciation for this humble plant and its role in maintaining a healthy environment.
Take-Home Masterpiece: Each guest had the opportunity to create their own Floral Moss Frame, which they could proudly display in their homes or gift to loved ones. Not only did this foster a sense of accomplishment, but it also allowed them to spread the beauty and tranquility of moss to their local areas, benefiting wildlife.
Exciting Incentives: To further enhance the experience, guests were entered into a draw for a complimentary Leafage Terrarium Kit. This added element of excitement generated buzz and encouraged ticket sales for the wider show. Additionally, we produced captivating social media content, creating a ripple effect of anticipation among potential attendees.

The Results:

A Sold-Out Show: The RHS Chelsea Flower Show Lates welcomed over 2000+ attendees, with every single ticket snapped up. The popularity of the event showcased the growing interest in nature-inspired experiences.
High Workshop Attendance: More than 10% of the guests eagerly participated in the Floral Moss Frame workshop, demonstrating the appeal of this unique and engaging activity.
Reconnecting with Nature: Through the workshop, we successfully helped 260 city dwellers rediscover their connection with nature. The hands-on experience of crafting their own Floral Moss Frame provided a serene and rejuvenating experience amidst the bustling city life.
Zero No-Shows: Thanks to the workshop's popularity and the anticipation we generated, indicating the strong appeal and reliability of this nature-inspired experience.

If you're planning to host a nature-inspired class at your upcoming event, Leafage has got you covered! Whether it's our original terrarium-making workshop or tailor-made packages, our experienced team will ensure your guests leave with a creative kick in their step. Don't miss out on the opportunity to create a memorable and immersive experience for your attendees. Find out more or request a quote today and let's bring nature's beauty to your event! Find out more or request a quote.