RHS Chelsea Flower Show: Wildflower Seed Bomb Workshop
The Royal Horticultural Society is the UK's leading gardening charity, inspiring everyone to grow. Founded in 1804, with more than half a million members to date, the RHS plays a ferntastic role in promoting the benefits of the great outdoors. Each year, thousands of green-fingered enthusiasts flock to the RHS Chelsea Flower Show, the most prestigious in the world, for a chance to discover what’s in bloom.
After a short hiatus, the Chelsea Flower Show Lates returned in 2022, where Leafage had the chance to host a bespoke nature-inspired workshop for ticket holders. It takes around 8,000 people to put the show together so we couldn’t wait to bee a part of the buzz.
The Brief:
The RHS Chelsea Flower Show Lates expects around 2000 guests each evening. The event producers were searching for a quick-turnaround workshop to be hosted outdoors alongside food stalls, feasting areas and other wellness demonstrations. The workshop needed to be entertaining, educational and in tune with the show's yearly theme to secure customer satisfaction. Guests would leave with a take-home memory of the show + stacked up knowledge to scatter amongst friends.
The Solution:
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We created a bespoke 15-minute hands-on workshop
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The drop-in style activity was tailored towards hundreds of guests
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Throughout six informative but informal sessions, our interactive hosts focused on the RHS 2022 theme, Trees + The Outdoors
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Making the workshop accessible for all levels meant guests could leave feeling upskilled through bite-sized education on Wildflower Seed Bombs in the ecosystem
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The finished product would be taken home to distribute amongst local areas, bringing benefits to wildlife
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Guests were entered into a draw for a complimentary Leafage Terrarium Kit, and social content was produced to encourage ticket sales for the wider show.
The Results:
- A sold-out show with over 2000+ attendees
- More than 10% of guests attended the workshop
- 260 city dwellers reconnected with nature
- Provided food + shelter to local wildlife
- Zero no-shows
If you’re looking to host a nature-inspired class at your event this year, we’ve got you covered! From our original terrarium-making workshop to bespoke packages, our experienced team will ensure your guests leave with a creative kick in their step. Find out more or request a quote.
