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Case Study · RHS Chelsea Flower Show

RHS Chelsea Flower Show - Public Wildflower Seed Bomb Workshop

  • Public-facing biodiversity workshop at RHS Chelsea Flower Show
  • Hundreds of visitors made wildflower seed bombs to take home
  • Family-friendly nature moment supporting UK pollinators and biodiversity

The Brief

The Royal Horticultural Society needed a public-facing, hands-on activation at the RHS Chelsea Flower Show that aligned with their biodiversity and pollinator mission and engaged visitors of all ages. The brief: something take-home, sustainable, family-friendly and unmistakably nature-led - in keeping with one of the UK's most prestigious horticultural events.

The Results

Leafage hosted a wildflower seed bomb workshop across the show. Hundreds of visitors stopped, rolled their own seed bombs and took home a small act of biodiversity to scatter in gardens, on balconies or along windowsills. A natural fit with the RHS's pollinator and wildflower programmes - and a memorable, low-waste activation built from peat-free compost, native UK wildflower seeds and recyclable paper bags.

What Leafage public activations can deliver

Leafage festival, exhibition and public-facing activations are built around four pillars - so your event lands with visitors and aligns with your sustainability mission.

Public Activation

Festival and exhibition-ready, all ages welcome.

Biodiversity & Pollinators

Native UK wildflower seeds and peat-free compost.

Take-Home Souvenir

Every visitor leaves with a small living gift.

Low-Waste & Recyclable

Paper bags, no plastic, fully sustainable.

Wellbeing through natureBees, butterflies, biodiversityNative UK wildflowersHundreds of seed bombs, zero plasticLondon made, UK delivered

★★★★★

"Add your real RHS partner or attendee quote here."

Optional supporting line - 1 to 2 sentences from an RHS team member or visitor.

RHS partner / attendee nameTitle, Royal Horticultural Society
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Events FAQs

The most-asked questions about Leafage public activations and seed bomb workshops. Need more? Email hello@weareleafage.com.

Do you run public-facing activations at festivals and exhibitions?

Yes - public activations are one of our specialisms. The RHS Chelsea Flower Show wildflower seed bomb workshop hosted hundreds of visitors across the show, with a continuous drop-in format suited to high-footfall venues. We have also run activations at retail centres, public squares and brand pop-ups across London and the UK.

Are wildflower seed bombs good for UK pollinators?

Yes. Our seed bombs are made with native UK wildflower seeds chosen to support bees, butterflies and other pollinators. They are rolled in peat-free compost and clay, and packaged in recyclable paper bags - no plastic, no nasties. Visitors scatter them in gardens, balconies or window boxes for low-effort biodiversity at home.

Is this format suitable for families and children?

Absolutely. Seed bomb rolling is hands-on, low-mess and quick - perfect for ages 4 and up with a parent or carer. It is one of our most popular formats for family-friendly events, schools and public-facing brand activations.

Can you brand or co-brand the seed bomb bags?

Yes. We regularly produce custom-branded paper bags, postcards and tags for festival and exhibition activations - a powerful way to extend your brand into a sustainable take-home moment that lives on every garden, balcony and windowsill long after the event.

Inspired by this event?

Book your next public activation

Festival, exhibition, pop-up or public-facing brand activation - tell us what you are planning and we will come back with a tailored quote within one working day.